Feedback Session: Komunikace udržitelných aktivit
od 09:00 do 11:00
PR Klub spolu s Global Alliance for Public Relations and Communication Management vás srdečně zvou na bezplatný webinář s názvem How responsible communication comes to reality: Seven best practices from Europe.
Od koho se můžete inspirovat a o čem bude řeč?
A nebudou chybět ani zástupci projektů, kteří posbírali české i celosvětové ceny a které už znáte:
Připojte se k nám a prohlubte své znalosti o odpovědné komunikaci ve vaší organizaci. Zaregistrujte se zdarma a buďte součástí diskuse v globálním měřítku.
Webinář se uskuteční v anglickém jazyce.
10.00 - 10.15 | “Why and what is responsible communication. The GA call to the UN", José Manuel Velasco, Global Alliance for Public Relations and Communication Management |
10.15 - 10.30 | "The social responsibility of PR professionals" Pavel Vlček, Chairman of the Executive Committee, PR Klub |
10.30 - 10.50 |
Business cases of responsible communication - Global Alliance for Public Relations and Communication Management The purple check. Use of artificial intelligence to discover biases in language when talking about gender violence. Albert Medrán, Global Director of Marketing, Communications and ESG of LLYC. Responsible communication in the banking industry. The stratregy of BNP Paribas. Friendly environmental communication from an environmental company. FCC Environmental. Lucie Zumrova, Head of Communications of FCC Environmental Group. |
10.50 - 11.10 |
Business cases of responsible communication - Czech and Slovak examples My dear Slovaks (Client Slovenská sporiteľňa), the winner of the Best Digital and Social Media category in the World Public Relations and Communication Awards, the winner of the categories Integrated campaign, Creative Idea and Grand Prix Project of the Year in the Golden Semicolon Award Marta Cesnaková, Corporate Communication Team Lead & Spokesperson Slovenská sporiteľňa |
11.10 -11.30 |
Smart Tapper (Client Plzeňský Prazdroj), the winner of the Corporate Reputation category in the World Public Relations and Communication Awards Adriana Suská, Social Media Manager, Svengali Communications |
11.30 - 11.50 |
Pryvit (Client Czech Television), the winner of the category Social responsibility, sustainability and ESG in the Golden Semicolon Award Anna Kabelková, Edu project manager of education, Czech Television (CT), the public service broadcaster in the Czech Republic |
11.50 - 12.10 |
Ne-PIN-dej (Client Czech Banking Association), the winner of the category Telecommunications & IT in the Golden Semicolon Award Markéta Dvořáčková, Managing Partner Svengali Communications |
12.10 -12.15 | Conclusions and closing by Silvia Arto, Chair of the European Regional Council of the Global Alliance for Public Relations and Communication Management. |